Grand Livina Management Revolution And The Story Of Nissan

Nissan Grand Livina probably deserved was named Car of the Year for 2007. Launched in April 2007, these products are directly sold like hot cakes. The rate of sales to make the market authorities, the Kijang Innova, a ketar-ketir. The story is as sweet Grand Livina repeat the success of the Nissan X-Trail in 2005 never became stars. 1 SUV in Indonesia. Two of these products - and also a number of other variant other Nissan - Nissan then toss back a name in the automotive market in Indonesia, and also in the world automobile industry. Whereas ten years ago, Nissan's performance has been on the verge of bankruptcy, and almost into the grave. So, what makes Nissan can do the reverse (turn around) so dramatically? The story of revolution in the management of Nissan's probably no less atraktifnya with a sweet view the Grand Livina. Therefore, let us consider together.Once in 1999, the smell of incense, death increasingly rampant in every corner of the factory Nissan, Japan. Product lines increasingly forgotten, and every year continues suffered the loss after loss. Financial performance of bleeding, and in 1998, Nissan's debt had reached Rp 200 trillion (duh, really unfortunate fate ...). Trumpets sounded the death actually lived, and Nissan officials could only sit thoughtfully in the shrieks of grief a supremely tender. But just at the moment it's heartbreaking, emerged the god savior of France. The god was called ... .... Renault.After going through tough negotiations, Renault car company agreed to buy 37% stake in Nissan and poured fresh money to save her. However, Renault is also asking for one thing: the position of CEO of Nissan. Thus, after the agreement, Renault and sent one of its best executives to be named Carlos Ghosn CEO of Nissan (a phenomenon which is also very rare in Japan, non-Japanese people can be a CEO of a large Japanese companies).Renault messages to male descendants of Lebanon is straightforward: as soon lift a suitcase to Japan, save Nissan, and never returned to Paris before you succeed. Thus, in mid-1999, officially became CEO Carlos Ghosn of Nissan to launch a mission almost impossible. Immediately since then, Carlos did a series of key steps to revitalize Nissan's greatness. The first one he did was building a sense of urgency for change. Options for Nissan when it was just two: change or die. And facts and data that are indeed capable of making all workers Nissan Nissan believes that conditions are already at breaking point, and They have to change to survive.The next step is to launch what he called the Nissan Recovery Plan. In this plan in detail and clearly mapped out the key actions that need to be done to transform Nissan. In this recovery plan are two key strategies. The first is the immediate revitalization of Nissan's new products. New product development process must be accelerated and immediately improved capabilities. Here Nissan recruit one of the top Japanese car designer, Shiro Nakamura, Nissan Design Chief to be, and this decision was later proved vital to revitalize Nissan's product line. A second strategy is to cost efficiency on a large scale. Included are closing factories that are not productive, mensentralkan global purchasing process to be more efficient, and also eliminates the jobs of non value-added. The last step is performed Carlos Ghosn is set up a core team who directly commanded by him. The task team is clear and unequivocal: to ensure that all listed in the recovery plan can be thoroughly EXECUTION. Execution or implementation of a key word here. And lucky, Carlos was not the kind of leader who spoke only a vision, a vision and a vision only aliases just blah-blah-blah. Carlos is a true type of the executor. He always focused on results (result oriented) and oriented on how to complete the process of execution. This kind of attitude is no doubt a crucial element to ensure that all recovery plan was not only a plan - but actually implemented on target.A series of key steps above turned out to really bring the magic. In 2001, Nissan has returned a profit, and continues to experience impressive growth to date. Through the act of execution are measurable and brilliant, it turns out that Carlos could accomplish the mission laid on his shoulders. "From Zero to Hero", so maybe the title is fitting to narrate dramatic rescue of Nissan.Nissan Grand Livina and Nissan X-Trail may be kept strolling in the streets. But every time I see their beautiful appearance elegant, I always remembered the story of a revolution in the management of Nissan, which are the series of stories about heroism, about the spirit of change, and the unyielding spirit. Bravo Nissan. Bravo