Design Strategy Of Innovation

Life may now feel more comfortable, and for that we are worthy of giving thanks to the innovators who have been offering various innovative products in front of us. Two decades ago, we probably never imagined how we could cast a series of romantic sentence in our lovers through the medium of SMS. Or, also to chat with friends across the ocean via the internet. Because of that, who knows twenty-five years from now we can enjoy the flying cars, floating above the streets of the city while enjoying a golden luminescence tower monument?Yes, now every day it seems we are always treated to a variety of products that offer a pinch of innovation for the sake of a good life. Starting from a digital camera products, internet banking, television media over the mobile phone screen, to the pants-product in-disposable-then-discarded. Life is constantly moving, and each such company driven to continue to launch various new products. In other words, without innovation, a company will almost certainly be knocked off the circuit business competition is increasingly brutal. The question then is: how can a company can become more innovative, not only in various products that are made, but also in conjunction with the management of its management? A number of investigations refer to three key aspects of a decent grip in the race to be the champion of innovation.The first aspect is the creation of innovation in the life pulse of a company. Of course, should be immediately referred to the creation of this climate not only be done through a variety of slogans or mere lips service. This climate can only blossom through the management system of democratic management, the liquid moves in a cross-departmental, and carried through a pattern of leadership open to a variety of new ideas, however radical new idea. In practice, the pattern of the democratic leadership even referred to as a key factor for the flowering of creativity among its employees. Without an empowering leadership pattern, then a full line of employee creativity though, will undoubtedly wither and sink in frustration because his ideas are always collided with a deadly wall of bureaucracy.
The second aspect, is the existence of a clear vision and direction of the company's strategy to face the future market landscape. Without a clear strategy, often innovative process that has been raised only to spin in place without being able to translate into superior products that benefit and win in the market. Classic tragic story about the greatness of the researchers at Xerox's probably worth mentioning here.In the 70s, here's what Xerox researchers first discovered the mouse technology, and also display windows which now adorn every computer screen. But tragically, Xerox officials are not able to see it all as a profitable product creation strategy. In the end, other companies who then exploit the diverse findings into a variety of innovative products legendary. The message is perhaps obvious: a company must put the whole process of innovation within the umbrella of a clear strategy about the future. Without it, the grueling process of innovation which will only lead to tragic failure.The latter aspect is also worthy of note when a company wants to innovate is the sensitivity to anticipate future needs of customers. Apple's phenomenal success in designing and selling the iPod was not separated from their kepaiawaian sniff lifestyle changes in customers to digital lifestyle. And now, they try to duplicate the success of the iPod with the launch of the iPhone, an innovative product that invites a lot of admiration.Apple's success stories indicate that the innovation strategy of telling him to have always been linked to the dynamic needs of customers, Atac often referred to as customer-driven innovation strategy.Process of becoming an innovative company that is not easy. It takes energy, a long breath and also a topnotch creativity to implement the above three aspects optimally. But now when life continues to move towards an increasingly hyper-modern, perhaps his choice was to live or die innovation. Slowly die in the grave obsolete products are boring.